Linda Craft Team, REALTORS

Twelve Steps to Build a Legacy Team

A lasting team starts with a shared vision, strong systems, and people empowered to lead. Linda Craft shares twelve principles for building a business that can thrive beyond its founder.

The twelve steps

Step 1: Cast the vision

Share often so people can get behind the future you imagine.
Step 2: Establish mission and core values

Live them daily in speech, awards, and recognition.
Step 3: Know your team intimately

Use tools (Myers-Briggs, DISC, Strengths) to place people in roles that amplify their gifts.
Step 4: Delegate and trust

Resist micromanagement; it destroys dignity, creativity, and self-worth. A legacy team is built on trust.
Step 5: More of them, less of you

Brand the team; legacy is about the collective, not one person.
Step 6: Build a collaborative culture in all meeting and training formats

Tap into the team’s collective wisdom.
Step 7: Systematize the business

Anything repeated is a system waiting to be written; correct systems, not people.
Step 8: Remove your personal cell phone from ads

Establish a central team lead line so future clients enter an efficient system, not a single inbox.
Step 9: Stop working as the primary service provider

Train and empower agents and staff to deliver exceptional service.
Step 10: Stop being the primary listing agent

If you’re necessary for every listing, the business cannot run without you. Empower your team.
Step 11: Identify and test leaders

Give potential leaders responsibilities so you can see how they perform under pressure.
Step 12: Build an Executive Team

Include them in team decisions, training, hiring and leading. Regular inclusion is the ultimate test of readiness and commitment.